How Sort Made It to the Front Page of Product Hunt
We are thrilled to share that Sort reached #6 at its peak and finished the day at #8 on Product Hunt, among nearly 200 products launched that day. This was a major milestone for us, and we’re incredibly proud of how well the launch resonated with the community. Here’s a look back at what we did to achieve this and tips for others planning their Product Hunt launches.
Why Product Hunt?
Launching on Product Hunt is a unique opportunity to showcase your product to a community of:
Tech enthusiasts
Founders and startup teams
Investors
Indie hackers
With over 150,000 daily visitors, it’s the perfect platform to gather feedback, gain visibility, and attract new users. For Sort, a platform for managing critical data changes efficiently and transparently, this was an ideal audience.
Key Steps That Worked for Us
1. Preparation Is Everything
Preparation was critical to our success. Following Matt Johnson’s guide from Peak Digital Studio, we:
Chose the right launch day: Timing is crucial. Tuesdays, Wednesdays, and Thursdays tend to perform best.
Built an email list: Before launch day, we compiled a list of supporters who were excited about Sort.
Polished our Product Hunt page: We crafted a compelling tagline, description, and visuals that clearly communicated Sort’s value proposition. Feedback from trusted advisors helped refine these assets.
Prepared answers: We anticipated questions and created responses to common inquiries.
2. Midnight PST Launch Scheduled via Product Hunt
Posting at midnight PST ensures maximum visibility throughout the day. This strategy allowed us to gain early momentum and maintain a presence on the homepage for a longer time.
3. Engaged Our Community
We reached out to our network of users, friends, and partners and encouraged them to support us:
Sent personalized emails and messages explaining the value of Sort and asking for their votes.
Used the Sort Twitter and LinkedIn accounts to announce the launch and drive engagement.
Monitored Product Hunt comments and responded to questions promptly.
What Set Us Apart
Clear Value Proposition
Sort’s pitch resonated because it addressed a pain point—managing critical manual data changes—that many teams experience. Our messaging focused on:
Transparency: Tracking every data change with a full history.
Efficiency: Streamlining workflows and saving admin/engineer time.
Ease of use: Enabling non-technical users to propose data changes without SQL.
We used a very easy to understand tagline for a technical audience: “GitHub workflows for your most valuable data”
Polished Presentation
Build custom slides to show features in your product. We built 5 slides that can be seen in our Product Hunt page.
4-5 slides showing off your product
Loom video demo
Leverage Existing Advocates
We leaned on our early users and beta testers to spread the word. Their authentic support helped build credibility and trust with the Product Hunt audience.
Final Thoughts
Sort’s success on Product Hunt was the result of careful planning, a clear value proposition, and genuine engagement with the community. If you’re considering launching on Product Hunt, remember that the platform is just one part of your overall strategy. Focus on creating a product that solves real problems, and the results will follow.
We’re excited to continue building Sort and are grateful for the support we received during our launch. To everyone who voted, commented, and shared—thank you! If you haven’t yet, check out Sort and see how it can help your team manage data changes more efficiently and transparently.